FASHION MARKETING INDUSTRY: The trend industry is very dynamic. While some trend traits remain in style for decades, others may additionally barely last for a month. New types of fabric and ultra-modern designs are continually monopolizing the market.
As such, the trend industry constantly desires humans who can predict these traits and customize merchandise to sustain excessive competition in the market.
If you have a knack for understanding which patterns will become a profitable fashion trend, or what the modern-day season’s trendiest looks are and which fashion statements would be picked up through the public, you must a career in fashion marketing.
Read on to find out what fashion advertising is or what happens in the fashion marketing industry. And what kind of jobs can you trust after a degree in FASHION MARKETING INDUSTRY?
What does fashion marketing involve?
Fashion Advertising and marketing contains the domains of enterprise and fashion. It involves advertising and raising consciousness about your fashion brand, gaining knowledge of your opposition, and devising new promotional strategies for your company products.
A profession in fashion advertising and fashion marketing industry revolves around communicating the core values of a fashion brand to create activity amongst potential customers and driving sales to raise revenue.
Careers opportunities with a fashion marketing course.
If you have a keen interest in the business in addition to an innate sense of fashion, you should consider a career in any fashion marketing position. Here are a few career roles that might be of interest to you:
Fashion marketing Industry (manager)
As a fashion marketing manager, you are responsible for devising different ways to market your company’s fashion products. The role also includes managing photoshoots, traveling for new store openings, managing different sales teams, and analyzing the results of marketing campaigns.
Retail fashion purchaser:
If you are a shopaholic with a good knowledge of fashion brands, this is the ideal role for you. These professionals are expected to have a keen intuition of fashion trends as well as the ability to predict customer preferences based on various qualitative and quantitative research.
In this role, you will have to anticipate customer psychology and their movements to design the store in such a way that the maximum number of products catch the customers’ eyes.
You might not think much about it while shopping, but the placement of different brands in the store is not by accident. A store planner is like an interior designer for a retail store.
In addition to these roles, you could also pursue the roles of a fashion sales manager art director, fashion trends analyst, fashion PR executive or fashion brand strategist.
A course in fashion marketing can prepare you for a wide range of career paths in the fashion industry.
You can also pursue an undergraduate degree in fashion designing and specialize in fashion marketing. Whether you want to pursue a bachelor’s degree in fashion design or fashion marketing, be sure to pick a college that offers internship opportunities which will provide you with the first-hand experience in the field